Channel Marketing Manager
Location: Reading, UK
Department: Marketing
Position Description:
With more than 55,000 customer sites worldwide, Numara Software is a global leader in delivering practical, flexible solutions that allow IT organizations to improve service to their end-users. Our integrated IT service management and IT asset management software platforms enable organizations to efficiently automate a wide variety of IT related tasks and processes using interoperable solutions from a single, proven vendor. Widely known for our dedicated focus on ease of use and affordability for our customers, our IT solutions deliver fast time-to-value, increased control, and reduced risk for small businesses to large companies.
The Channel Marketing Manager role is a based in Reading; Berkshire, UK. Responsible for managing regional marketing throughout Nordics, Benelux, Middle East, Northern Africa, Greece and Italy. The primary focus is lead generation via regional demand creation, Marcom, creative and design, localisation and execution of marketing programs.
This is a Player – Manager role, which requires strong communication and co-ordination with Numara Software internal marketing and product teams. The role will require periodic travel. This position reports to the EMEA and APAC Marketing Director.
Key attributes for this role are:
- Management of telemarketing agency
- List Selection and Database Management
- Statistical Marketing Lead Analysis
- Event Management
- Market Research
- Supplier Management
- Budget Management
- Marketing Planning
- Copywriting Skills
- PR Skills
- Presentation Skills
Primary Responsibilities:
- Lead / demand generation
- Plan, build a execute a comprehensive demand creation and awareness program throughout the region
- Input to regional strategy for regional channel marketing
- Build and execute integrated marketing strategies for channels throughout regions.
- Develop quarterly marketing plans to achieve defined tactical revenue targets.
- Administration of regional marketing budget including reporting.
- Together with the EMEA & APAC Marketing Director define channel lead management process including distribution criteria, reporting requirements, closed loop analysis and CRM integration.
- Manage product release communications throughout region.
- Manage proof-reading of regional translations through regional contacts to ensure localization of product literature, website content & all other relevant sales tools supplied by Numara Software Corporate Marketing Team.
- Co-ordination and proof-read via a translation house of regional localisation of “packaged” marketing campaigns for regions
- Liaison with channel management and the channel to ensure their successful participation in collaborative marketing programs where applicable
- Protect the Numara Software and Track-It! brands within the region by ensuring Branding Guidelines, Privacy Guidelines and all relevant legislation are adhered to by Agency and reseller partners.
- Assist in the execution of marketing activities with key OEM & Strategic Alliance partners as appropriate
- Plan and direct regional and flagship events within region
Qualifications:
Essential:
-
Senior Channel Marketing experience in an IT discipline across EMEA (n (3+ years)
-
Trans-cultural experience (3+ years)
-
Team Player
-
Experience of the full Marketing Mix – general lead generation and marcom background
-
Knowledge and experience of marketing in the EMEA markets
- Excellent presentation skills
Desirable:
- Experience of working with Distributors, ISV’s & Strategic Alliance Partners on joint marketing programs. Software industry, particularly Service Management/and or Helpdesk and or IT Asset Management
- Knowledge of the EMEA IT competitive landscape
- Knowledge of EMEA based regional marketing services companies
- Language Skills
For more information on this position, please contact Carolyn Tegg Brice @ carolyn.tegg@Numarasoftware.com
Application Review
After we receive your resume you may be contacted if your qualifications match our current openings. If there is no suitable position, we will retain your resume
in our files for future consideration.
Numara® Software, Inc. is an Affirmative Action employer and offers equal employment opportunity to all applicants for employment regardless of age, sex, race, color, religious creed, national origin, ancestry, marital status, disability, medical condition, or sexual orientation. |
